Poznań continues its dynamic growth, attracting investors and talent from across the country and abroad. The average score for all indicators for the city was as high as 7.5/10 in the latest edition of the BEAS report, up 0.4 points from the 2021 edition of the survey. Thanks to a strategy focused on innovation, business support and developing infrastructure, the capital of Greater Poland is strengthening its position on the map of the most attractive investment locations in Poland.
The next, fourth edition of the Business Environment Assessment Study (BEAS) report, authored by Antal and Cushman & Wakefield and partnered by Baker McKenzie, PAIH, Employers of Poland, Pro Progressio and Vastint, reveals the investment plans of the heads of companies operating in Polish cities for 2023-2025. Poland has long maintained and strengthened its leading position in attracting investments, including foreign ones.
The level of planned investments goes up
The number of investment projects in Poznań is growing, emphasising new technology sectors and business service centres. Significant investments in urban infrastructure and the development of the local labour market create favourable conditions for new ventures. The city was identified as a place considered for investment for 2023-2025 by 18% of survey respondents and thus ranked 4th compared to other surveyed cities.
Poznań remains one of the most attractive places to invest in Poland. The city follows current trends, responding to the contemporary needs of its residents and employers. As a strong academic centre, it provides access to a skilled workforce of specialists in various fields. A rich talent pool is the key to low unemployment and satisfied investors – comments Katja Lozina, Director of the Investor Services Office, Poznań City Hall.
Who will have the best chance to work in Poznań in 2024?
Total employment levels at companies in Poznań are expected to increase, reflecting national trends. As many as 34% of employers expect an increase in employment between 6% and 15%, reflecting an optimistic approach to labour market development. Only 8% of companies expect a decrease in employment levels, reflecting the region’s stability and growing demand for workers. In addition, 19% of companies expect to keep employment levels unchanged, which can also be seen as a sign of stability in the labour market.
The capital of Greater Poland has for years been one of the country’s most important business centres. In the past year, it has faced numerous challenges and changes within employment. The IT, SSC/BPO, engineering, and logistics sectors are the industries with the greatest demand for specialists in Poznań. An increase in outward investment and the growth of local technology companies are creating abundant employment opportunities for skilled workers – adds Monika Kiliańska, Team Leader, Antal IT Services.
Activity of developers on the Poznań office market
Poznań is experiencing a boom in the office real estate market, with growing demand and an offer of modern space. In this year’s BEAS survey, the average office space rating for the city was 7.8/10. Developers are focusing on projects that address the needs of new technology and business services companies, providing infrastructure that supports innovation and efficient work.
Despite the rise of the hybrid work model, Poznań’s office market continues to develop very steadily with steady, moderate dynamics. Comparing Poznań to other larger regional cities, stable development seems much more important than high growth dynamics. This is confirmed by one of the lower vacancy rates in Poland, which stood at 14.7% at the end of 2023. The office market in Poznań is flexible and, to the best of its ability, adapts to the ever-changing requirements of tenants – comments Grzegorz Bobrowski, Manager of Poznań Office, Cushman & Wakefield.
Students are drawn to Poznań
Nearly 120,000 students study at Poznań’s 26 universities, and nearly 30,000 graduates supply the local labour market annually. This makes Poznań an attractive destination for young people wishing to get a quality education. Poznań’s universities offer a wide range of fields of study, which, combined with intensive cooperation with local businesses, creates excellent conditions for professional development already at the study stage.
Poznań is a city open to young talent, offering them not only education but also real career prospects. At the beginning of their careers, graduates in the IT industry can expect a minimum salary of PLN 7,000-10,000 gross, in the SSC/BPO industry PLN 5,000-9,000 gross, and in the manufacturing and logistics sector PLN 4,500-7,000 gross. In addition, universities are adapting their offer to the needs of business and students by introducing new, additional fields of study – comments Marieta Brzykcy, Antal Team Leader, Engineering & Operations.
About BEAS
The “Business Environment Assessment Study” survey was conducted using the CAWI method among 1,290 decision-makers of companies in Poland from July 31 to August 25, 2023. Reports developed as part of this and previous editions of the project are available on a new, interactive portal enabling comparison of key indicators for cities and downloading selected sets of data: www.investmentpotential.pl
About ANTAL
Antal is a leading company in the CEE region, providing solutions in permanent recruitment, HR consulting, and outsourcing. The basis of our success lies in the high quality of services offered and the people, whose capital is the knowledge accumulated over 26 years of the company’s operation. We create methods and tools that exceed customer expectations and market standards, while also being a leader in sustainable transformation in the industry. The scope of our support is very wide – from implementing comprehensive permanent recruitment processes, through outsourcing services, including RPO and contracting, to Employer Branding activities, HR Consulting, as well as providing comprehensive market research and analysis services. Visit our website: www.antal.pl
About CUSHMAN & WAKEFIELD
Cushman & Wakefield (NYSE: CWK) is a leading global firm providing services to owners and tenants of commercial real estate. It employs approximately 52,000 people in around 400 offices and 60 countries worldwide. In 2022, its revenues amounted to USD 10.1 billion. The company’s key services include property, facility, and project management, brokerage services, capital markets transactions, and valuations. For its culture and actions supporting diversity, equal treatment, and inclusivity, as well as ESG and other initiatives, Cushman & Wakefield receives numerous awards and recognitions in industry and business competitions. Additional information can be found on the website: www.cushmanwakefield.com
Martyna Petrus
PR Specialist, Antal
